Web design / Branding / Social media graphics
Squarespace website / Logo / Brand guidelines / Instagram post graphics
Boutique Pilates Bath
I created a sophisticated logo design for Boutique Pilates Bath, in keeping with the city-based fitness business’ specialised approach to Pilates classes. At our briefing, instructor Laura stressed that it had to be ‘chic yet not overly feminine to appeal to a mixed audience’. Once the branding stage was complete I moved onto designing her website in Squarespace. Attending a few of Laura’s classes myself really helped me to understand her brand from a customer perspective.