Boutique Pilates Bath

I developed the sophisticated branding for Boutique Pilates Bath, which is in keeping with the fitness business’ specialized approach to Pilates classes. It was crucial that the logo was chic yet not overly feminine, to appeal to a mixed gender audience. Once the branding stage was complete I moved onto designing a new website for the business in Squarespace. Attending a few Boutique Pilates classes personally really helped me to understand the brand from a customer perspective.